May 18, 2006

Real Estate Letters; Low Cost, High Profitability

By: Lanard Perry

Mailing real estate letters is one of the best real estate marketing strategies a new, or even veteran agent for that matter, can employ. Really, is there anything easier than mailing letters?

So, it shouldn’t surprise you when I say my success as a real estate sales person was largely due to my letter writing campaigns. But success wasn’t instant. In fact, it took a year or so to incorporate all of the elements that good letters should have.

Next, it took me a while to develop the rhythm of when to mail, what to say, how long my letters should be, how often to mail and other things like that. But once I figured out the dos and don’ts my results skyrocketed! At my peak I averaged 2 plus listings a week!

After all, if the key to selling real estate is location, location, location the key to getting prospects to sell real estate to is contacts, contacts, contacts. The more contacts the more prospects, and the more prospects the more real estate you’ll sell.

Sounds simple enough, but writing good letters can be difficult and time consuming. Go ahead, try it right now and I can almost assure you that the blank computer screen in front of you will get bigger and bigger the longer you sit trying to hack out a good letter. Sometimes just completing the first sentence is a major accomplishment!

However, when you know the 4 elements of writing a good letter they become just a tad easier to write. Specifically, your letters should;

1. be short, sweet and to the point – preferably less than a page long.
2. have lots of white space; short sentences and paragraphs that are only 2-3 sentences long.
3. spell out the benefits of doing business with you.
4. have a call for action telling the readers what you want them to do after reading your letter.

Still, writing dynamic letters that get results is easier said than done. I actually got to a point where I avoided writing letters (maybe that’s why some agents never get started) until I discovered something better … prewritten letters and ghost writers.

Prewritten letters are just what they sound like; letters written by others that you buy for your own use and signature. They’re fairly inexpensive, easy to find and the best part is that you own them as though you actually wrote them.

As for ghost writers, they’re writers you hire to write letters for you…for a price. While this strategy can be a little pricey it can be well worth the cost if you hire really good ones. Personally, I hire ghost from time to time and will continue doing so as I build my real estate marketing website businesses. You can find ghost writers at http://www.elance.com and http://www.guru.com.

Summarily, good real estate letters can help you increase your business and put money in the bank. If you don’t have the time or inclination to write your own letters ghost writers and prewritten letters can be great alternatives.

 

author: Lanard Perry is the owner of Real Estate Marketing Talk, a web site dedicated to providing money making tips, tools and resources to agents, buyers, sellers and investors.

 

 

 

 

 

 

 

 

 

 

 

 

We have many listings of homes for sale. There are townhomes for sale, homes for sale, condos for sale, lots for sale and real estate for sale, residential and commercial. So, come inside and search through thousands of listings of homes for sale in New Jersey and all other NJ real estate.

Posted by Othello Realty at 16:43:24 | Permanent Link | Comments (0) |

Your Ideal Home - How To find Your Extra Special Home

If you're looking for something extra special for your ideal home, you need to know the best ways to find that home. Most property search engines are quite basic. You put in the location, price, bedroom, etc. and sift through the result pages. Often what you find is the normal typical house which though adequate might not hold that extra special character and sparkle. Moving house is expensive, and potentially stressful. You want to get it right.

There is one website that will help you do this. At the UK's Property Search Engine, www.wheresmyproperty.com users can add into the search the words that describe that extra special character unique for your next home. For example, you might be looking for a beautiful thatched cottage and so you could include the word "thatched". Perhaps you want to be by the sea, so could include "sea" in the search. Perhaps you want only a period house, and so you can add "period" to the search. On the other side of the spectrum you may definitely not want certain features in your new home and you can choose to exclude properties which contain those features.

By adding the search words of what you want you will save time and only see properties that excite you.

As way of example, on searching for a thatched cottage in the south www.wheresmyproperty.com found only beautiful thatched cottages from a cosy 2 bed cottage dating back to 1850 to a large 6 bed family thatched home with beautiful gardens. On a search for properties by the sea the results were impressive - a 1 bed flat on the sea front up to a 4 bed detached house with sea views. Or perhaps fishing rights are of prime importance - simply add "fishing" to the search, or perhaps landscaped gardens are your joy. WheresMyProperty will help you find it.

Your house is your home. Make it special. Go to www.wheresmyproperty.com to live your dream.

Article Source

author: Susy Copus is a property commentator with a particular interest in unique properties and properties available for renovation and updating. To find out more go to www.wheresmyproperty.com and www.renovatealerts.com.

 

 

 

 

 

 

 

 

 

 

Please call us at 732-364-2015 and see what ERA Othello Realty can do for you and your real estate needs. We specialize in handling all aspects of real estate transactions throughout the New Jersey. Whether you wish to buy a home or sell a home we will be there every step of the way. From searching for your dream house, finding the home, negotiating the price, assisting with financing, inspection and at the closing ERA Othello Realty can help you buy your home.

 

Posted by Othello Realty at 16:39:54 | Permanent Link | Comments (0) |

Real Estate on the Internet: Searching and Researching

By Cy Yablonsky

According to the National Association of Realtors (NAR) 80% of people interested in purchasing real estate use the Web in their search. If you are looking for homes for sale it can be a very daunting task. The Internet is a very powerful medium and is very useful to doing just about any research, the purchase of real estate is no exception.

Buying a house involves many different aspects, and the Internet can help you with most of them.

1. Area Research: If you are planning to buy a home in a certain area you are probably interested in finding about the schools in the area, crime statistics, demographics, etc. If you are coming from out of state or from an area a major distance away and you don’t know specifically which town you would like to move you could be broad in your search.
For example: If you are moving from Ohio to New Jersey and you know you want to buy a home in Central New Jersey then you can go to Google type in “Counties in New Jersey.” Once you see a map of the counties you can search within the county that you’re interested in and search Google again for “Townships in Ocean County NJ.” Then you take that list and search again to find the crime statistics etc. It takes a little time but you need to know this information so you don’t waste time looking for a house in an area that doesn’t match your needs.

2. Financing Real Estate: Obtaining a mortgage involves different aspects. You want to find reasonable rates and analyze your monthly payments. In addition, and also very important, is receiving a mortgage pre-approval. The pre-approval is important when dealing with a Realtor; a real estate agent will often expect a mortgage pre-approval in order to show a house and usually when you want to give an offer on that dream home of yours.

There are many mortgage calculators on real estate websites and, obviously, on mortgage broker and mortgage banker websites. To find the best mortgage rates you do still need to shop around but the Internet makes it much easier, since most mortgage websites allow you to apply online.

3. Finding the Perfect Home: Now we finally get to the whole point; your interest in finding, and buying, that perfect house! You can be broad and search for “homes for sale in central NJ” or be more specific with “homes for sale in Jackson NJ.” This depends on if you know exactly what you are looking for. In the end, however, most of the real estate websites that allow you to search the Multiple Listing Service (MLS) offer a broad area to search from. MLS’s can span multiple counties. Once you find a real estate website that covers your area, and you are comfortable with, you can inquire about the individual properties for sale from that Realtor.

I hope this helps in your real estate search. Happy hunting!

Copyright 2005 Cy Yablonsky. Cy Yablonsky is an Associate Realtor with Othello Realty, you can visit Othello Realty at http://www.OthelloRealty.com. Feel free to reprint this article but you must include this paragraph and all links must be live and working, no changes can be made.

 

 

 

 

 

 

 

 

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Posted by Othello Realty at 16:30:58 | Permanent Link | Comments (0) |

Will Summer Bring a Buyer's Market? The Current State of the Real-Estate Market

By Chris Yarbrough

Just over a month ago I wrote an article on just where I felt the real estate market was heading. I argued that interest rates would continue to rise as the Fed worried about inflation, and builders, who were loudly proclaiming the market is simply cooling off, were just trying to generate additional sales. Another interest rate hike later, the Fed has indicated that further hikes are not off the table, gas prices have continued to rise, and home inventories are reaching epic proportions.

I received dozens of emails from readers who claimed I was misconstruing the numbers, while others suggested I was too stupid to ever own a home, and should consign myself to renting. It is in the spirit of those emails that I offer up these juicy market tidbits. Enjoy!

Ameriquest recently reported a 46% plunge in loan volume, which resulted in 229 retail branch closures, and 3800 jobs eliminated. They are not alone. Saxon Mortgage and ECC Capital Corp. also announced branch closures as rising interest rates continue to drive buyers out of the market and squeeze mortgage brokers nation wide.

On May 6, the Honolulu Star Bulletin reported Honolulu home sales down 41% year-over-year in April, and Maui condo sales off by 50%.

On the mainland, California homeowners and speculators are taking a beating as well. Year-over-year home sales are down a whooping 46% in Sacramento, 30% in San Francisco, and a staggering 50% in Los Angeles/Long Beach.

Checking the Atlantic side of the continent we find the New York Times reporting on May 9 that the inventory of homes for sale in the Fort Lauderdale area has quadrupled, year over year, to 20,000. Ouch! I almost feel sorry for all those speculators in Florida. Ok, not really.

On May 15, 2006 Marketwatch reported “U.S. home builders have turned negative on the housing market for the first time since just after 9/11, the National Association of Home Builders and Wells Fargo said Monday. The NAHB/Wells Fargo housing market index, a builders' sentiment gauge, fell six points in May from a revised 51 to 45, the lowest level since June 1995, the industry group said. The index shows more builders say the market is "poor" than say it's "good." The index has fallen 23 points in the last seven months. In May, builders' assessment of current single-family home sales fell to 50 from 55. The assessment of future sales dropped to 54 from 59. The assessment of the traffic of prospective buyers dropped to 32 from 39.”

Remember those mortgage defaults I mentioned reaching all time highs? Those numbers are starting to look rather tame. Real estate consultancy RealtyTrac reports, “A total of 323,102 properties nationwide entered some stage of foreclosure in the first quarter of 2006, a 72% year-over-year increase from the first quarter of 2005 and a 38% increase from the previous quarter.” When you factor in the massive numbers of homeowners that unwisely chose to purchase their home using an adjustable rate mortgage at the bottom of the rate curve, it becomes very apparent that we have not even seen the tip of the default iceberg.

How big can the default numbers get? It really depends on two factors. One, how many people chose to finance with ARMs, and two, how high are interest rates going to get? To give you some idea of the numbers of ARMs out there, I offer up one of the most expensive markets in the country, San Diego. In 2004 and 2005 nearly 80% of all homebuyers in that highly overpriced market used adjustable rate mortgages. Get the picture?

There is little doubt that middle class America has born the brunt of real estate run up, but how has the higher priced market fared? Historically, when the stock market is offering up nice returns, as it has been lately, higher priced homes tend to sell very well. Not any more! A close look at Toll Brothers’ sales finds them off a staggering 32%. Surprisingly, instead of scaling back their building plans and focusing on reducing inventories, Toll Brothers has announced a ramp up in production. The Dow Jones reports, “Toll Brothers plans to open 80 communities during the next six months, and expects to wrap up fiscal 2006 with 295 subdivisions, up from 230 in fiscal 2005.”

With summer upon us, the next few months are going to be a crucial test of the housing markets flexibility. If agents continue to advise clients the market is simply cooling down and keep pushing those high prices, things may get stagnant very fast. Buyers aren’t stupid. At least I hope not. With a little patience, the seller’s market could quickly turn into one of the best buyer’s markets in years.

My stance is essentially the same as it was last month. Wait out the rising rates, continue to save, and resist the temptation to buy into a market that looks primed for a fall. Don’t let those attractive offers of upgrades from builders lure you in. Properly timed, a buyer could not only get that nice upgrade package, but could also wind up paying thousands less for the home. Builders are in the business of selling homes, not holding onto them. If the market moves, they will move with it. They really have no choice. Buyers do. Make a good one.

Chris Yarbrough writes for Ebay Guides, a free resource site with hundreds of articles and guides. You can view the housing guides at http://www.ebay-guides.com.

 

 

 

 

 

 

 

 

 

 

 

 

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Posted by Othello Realty at 16:27:54 | Permanent Link | Comments (0) |

A Beginner's Guide to Real Estate Investing

By Jeanette Joy Fisher

When you first decide that you want to begin investing in real estate, it can be a nerve-wracking and somewhat frightening experience. After all, a serious mistake can be disastrous. That's the bad news.

The good news is that you can minimize your chances of making disastrous mistakes by simply following a simple formula.

Beginner's Jitters

First, you need to accept the fact that you're going to be nervous--sometimes to the point of paralysis--when you first start out. That's normal, and there's every reason for you to be cautious. However, you must overcome that paralysis if you're going to become a successful real estate investor.

Educate Yourself

Now that you know being nervous is normal, how do you get over it? You begin by gathering lots of information about properties, the area, the prices of homes for sale and recently sold in the area, your financing options, how much it will cost to fix the property for resale or rental, and anything else you can think of that might come into play--BEFORE you make an offer.

That doesn't mean you can take a long time to do all that, especially in a competitive market. However, don't make an offer until you HAVE done your research. If you lose out on a property or two at first, don't worry. There will be others, and you'll get faster at gathering your information as time goes by.

Make Offers

To make your offer, make sure you know how much the property will be worth once you've done the fix-up, if you're planning to flip the house to generate capital. It's often a wise idea to pick a certain area and work it exclusively, so that you become an expert on what houses are selling for. That way, you know within a relatively small fraction how much profit is to be made when you sell. (Of course, you always want to leave yourself a cushion, because almost every property will harbor some sort of surprise that will cut into your profit margin.)

A very general rule, although you can't use it in every situation: You should be able to purchase a property you're hoping to resell for at least 20 percent below its market value if it DOESN'T require any real fix-up other than some cosmetic cleaning and detailing. If it needs more than that, you MUST lower your offering price accordingly.

Once final tip: don't be afraid to negotiate! You must be able to make a profit, and if you can't get the property for a low enough price to allow a reasonable profit, you must be disciplined enough to walk away and begin looking for a different property.

Don't give up--make a lot of offers. Bargain properties waiting for smart investors are all around.

Copyright © 2006 Jeanette J. Fisher

 

Jeanette Fisher teaches interior design secrets to top-dollar home sales and how to make money flipping houses. Learn about making money investing in real estate with free ebook "The Truth about Making Money Flipping Houses" and Real Estate Investing Articles for Beginners

 

 

 

 

 

 

 

 

 

 

 

 

If you need assistance selling your house ERA Othello Realty can share their expertise and experience with you in a friendly and professional manner. From all aspects of selling your house: from getting a qualified CMA (Comparative Market Analysis) to advising you on the presentation of your house, marketing your home online and in print, conducting an open house, showing your house within your guidelines and discretion, constant communication, negotiating the best price for your home and being with you until closing and beyond. We can also assist you in your search for a new home. Please call us at 732-364-2015.

 

Posted by Othello Realty at 16:23:20 | Permanent Link | Comments (0) |

Real Estate Market Trends: Selling In The Adjusted Real Estate Market

According to Carla L. Davis, writer for Realty Times, "Some say the market is up. Others report the market is down. What is a real estate consumer to think?" As the national market continues to shift home sellers must take many factors into consideration to make a successful sale. "It is the curse and the blessing of living in such a vast country," continues Davis, "While some areas may be past their boom, seeing prices dropping, interest rates rising, and buyer activity slowing, other areas are seeing small, contained booms." Areas like the Tidewater/Hampton Roads region of Virginia continue to support a seller's market, but sellers should consult experienced real estate agents to get the best price and the most from their real estate investment.

Quick Tips For Selling Your Home

There are five basic tips sellers should remember when putting their home on the market. A seasoned real estate agent can help sellers develop marketing strategies based on the neighborhood, style of the home and demographics of potential buyers.

1. Be wary of advertising your home with the statement "as is". The term "as is" can imply to buyers your home needs work when it is actually in wonderful shape and worth the asking price. Avoid the stigma of your home being considered a "fixer-upper". This will help you get the highest dollar for your home.

2. Keep up with home upgrades to increase home value and replace simple items like light fixtures or kitchen and bath hardware. An added touch of beauty can make all the difference to a buyer. To learn more about generating money with home improvement visit http://www.voncannonrealestate.com and read "Renovations and Upgrades-Bring It To The Bank" Part 1 and 2.

3. Understand who is most likely to purchase your home. Will your home attract retirees or families, single people or a couple? This will help you qualify the buyers as warm or hot leads when they visit your home.

4. What are the most beneficial or harmful characteristics of your location? There are many complex factors to consider when choosing a neighborhood. Is there a fire station nearby or a hospital in close proximity? Are there stores and activities in the general vicinity? Make an honest and positive presentation to potential buyers. An experienced real estate agent can help you.

5. Always remember, as you move from one property to another, every home you buy will eventually be sold whether you live there for 20 years or 2 years. You should always think about the resale potential of any purchase.

To learn more about the Hampton Roads/ Tidewater region of virginia and the current real estate market trends please review my articles published on http://www.voncannonrealestate.com. Tax Breaks That Make Property Sales Easier and More Profitable As buyers continue to relocate and retire to coastal Virginia areas sellers have many opportunities. One of the best ways to make the most of a home sale is to understand the tax breaks available through IRS Section 121 and 1031. In her article "Property Sales Tax Breaks" writer Phoebe Chongchua talks with attorney David Greenberger, president of 1031 Exchange Advantage, Inc. about the specific advantages of avoiding capital gains tax. "People don't want to pay capital gains taxes which can be as high as 30 percent of the gain," states Greenberger. The homeowner's exclusion, IRS Section 121, allows a gain exclusion of $250,000 for singles and $500,000 for married couples and applies only to homes that have been used as a primary residence for two years. Greenberger explains that "A 1031 exchange is basically an unlimited tax break -- as long as you roll the money from the investment, non-owner-occupied property into another real estate purchase within six months, you will not incur property sales tax." He also states that combining these IRS Sections can create the perfect tax shelter for creative investors to sell both investment properties and primary residences. To learn more about IRS Section 1031 visit my web site and read "Increase Your Buying Power With Capital Gains Reinvestment".

Stay Educated and Ask for Advice

As mortgage rates continue to rise this month remember adjustable mortgage rates may not be your best bet. Long term loans will be the better value. To learn more about various mortgage options visit my web site and read "More Bang For Your Buck With Mortgages". Also, keep up with your local real estate market shifts and plan ahead when selling. Knowledge can make the difference between a smooth sale and time wasted. To read more about real estate trends and retiring and relocating to coastal Virginia visit http://www.voncannonrealestate.com.

 

About the Author

Elaine VonCannon is a REALTOR with RE/Max Capital in Williamsburg, Virginia, and she specializes in retirement and relocation in the Hampton Roads/Tidewater area. Elaine works with real estate investors and is an expert on Virginia estate properties. To learn more about real estate and to read informative real estate articles visit http://www.voncannonrealestate.com.

 

 

 

 

 

 

 

 

 

 

 

We have hundreds of listings of homes for sale in your area. If you are interested in buying a house feel free to search through our database. This is a free service and we have a low pressure policy. There is a lot of property for sale in New Jersey.

 

 

Posted by Othello Realty at 16:20:03 | Permanent Link | Comments (0) |

Tips on Home Buying and Selling

by: Julius

Home buying and selling is a very fast paced industry, a house can sell in an hour, or even in minutes. Real estate buying and selling is also a very hard job, but with the right tips on your book you will be able to outwit and win good deals.

So here are some good tips on how to sell good and buy the best home. Just remember all of this and surely you will be able to sell at the right price and land on your dream home.

If you are a buyer then you should take these things into consideration. Before you start working with a bank, mortgage banker, mortgage broker or credit union; get as much information as you can. Check their backgrounds carefully. Also, get an estimate of all possible fees.

Don't over commit yourself. There are some things that you can take care of for the buyer, but others that you cannot. Be able to negotiate.

Also make sure that what you are purchasing is with in your financial reach, never go for something that is so high or just right on your income have something that is 25 - 30% lower than your income, so that if ever there is a draw back on your financial status you ca still be able to afford it.

If there are problems getting into a pre-approval because of your bad credit rating, then one good thing to do is to get your credit reports and review them all by yourself.

Determine if anything on the report is inaccurate or over seven years old, which means it must be removed.

While you don't necessarily have to add on a new room or two, make some basic improvements. Fixing up the house can make a significant difference in the eyes of buyers. If the house needs paint job, use neutral colors, the same with new carpeting. Also make the grounds appealing.

Whether you are going to open houses on your own or using a real estate broker, make up a list of what you would most like in a new home and prioritize it so you can determine what is most important and which items you are comfortable sacrificing.

Always keep a cool head, even simple problems can be a burden when you have so many details to take care of, so do not over-react if you hit a few snags on the way to closing. Keep a cool head and work with the people helping you through the transaction to resolve any issues that pop up.

If you are on selling side then this are what you should be thinking of right now.

Besides spring, the best time to put your house on the market if you plan on buying another home is when interest rates are low. Low rates benefit both buyers and sellers, and you'll be both.

Understand the home selling process and learn about negotiating. Knowing as much as you can could save you thousands of dollars.

If you decide to sell your home on your own, keep in mind that it'll probably take longer than if you're using a real estate agent, especially in a buyers' market.

When there are more sellers than buyers, real estate agents have the advantage with things like the multiple listing when it comes to getting their homes in front of buyers.

Be realistic.

About your asking price, the time it takes to sell a house, the process and the market. If you go in thinking it will take only a week and you'll get exactly your asking price, you'll most likely be disappointed.

At market value, you open your home up to more people who can afford the price. Sellers who list at a high price in the hope that they'll find the one purchaser, who will pay it, often do not realize that they have discouraged many potential purchasers who could have afforded the price they end up accepting at a later date.

Be real and you'll have a much better experience.

When selling your home always make it as presentable as possible make sure to repair all the minor and major damages that is on the property.

Read More Articles About Real Estate Bussiness here...

 

 

 

 

 

 

 

 

 

 

Please call us at 732-364-2015 and see what ERA Othello Realty can do for you and your real estate needs. We specialize in handling all aspects of real estate transactions throughout the New Jersey. Whether you wish to buy a home or sell a home we will be there every step of the way. From searching for your dream house, finding the home, negotiating the price, assisting with financing, inspection and at the closing ERA Othello Realty can help you buy your home.

 

Posted by Othello Realty at 16:17:06 | Permanent Link | Comments (0) |

Real Estate Q & A - What are Common Real Estate Classified Abbreviations?

by Norman Rosskothen

 

Real estate agents live by abbreviations, but many potential homebuyers do not have a clue what these abbreviations mean.

Yes, one wants to reduce the cost of the ad by decreasing the number of characters to reduce the expense. But you still want to get your point across. Write out your key selling point and abbreviate the standard information.

Common Real Estate Abbreviations are:

Acres - ac
Air Conditioning - a/c or AC
Apartment - apt
Basement - bsmt
Bath - ba, bath, bth
Bedroom - br, bed, bdrm
Building - bldg
Cathedral Ceiling - cath ceil
Central air Conditioning - c/a
Central Vacuum - cvac, c/vac, central vac
Condominium - condo
Detached - det
Dinning Room - dr, din rm
Double - dbl
Eat in Kitchen - eik
Exposure - exp
Exterior - ext
Family Room - fam rm
Fenced - fncd
Finished Basement - fin bsmt
Fireplace - fpl
Floor - fr
Garage - gar
Hardwood Floors - hrdwd flrs
Homeowners Association - HOA
Included - incl
Kitchen - kit, kitch
Laundry - lndy
Large - lrg
Living Area - la
Living Room - lr
Luxury - lux
Master Bedroom - mbr
Office - ofc, offc
Parking - prkg
Private - priv
Room - rm
Separate Entrance - sep entr
Spacious - spac
Square Feet - sf
Subdivision - subdiv
Suite - st, ste
Townhouse - twnhse
Wall to Wall - w/w
Washer/Dryer - w/d
Workshop - wkshp
Yard - yd, yrd


About the Author

Norman Rosskothen is the Branch Manager of Mortgage Trust Group, Inc. in Waltham, MA. He has over 14 years of real estate and mortgage experience. Before entering the mortgage industry, he sold real estate under the Century 21 and RE/MAX systems. He can be reached at norman@mtgmortgages.com For more information and articles, go to http://www.mtgmortgages.com.

 

 

 

 

 

 

 

 

 

 

We have many listings of homes for sale. There are townhomes for sale, homes for sale, condos for sale, lots for sale and real estate for sale, residential and commercial. So, come inside and search through thousands of listings of homes for sale in New Jersey and all other NJ real estate.

Posted by Othello Realty at 16:15:16 | Permanent Link | Comments (0) |